To be the preferred supplier of marketing intelligence across the Southern Africa region and beyond; providing a quality research output based on in depth, practical insight that is action oriented.
Flexibly customize all projects embarked upon as we believe that every project is unique, thus we design, benchmark and implement business intelligence solutions to the satisfaction of individual customers’ needs.
|
|
Why Hire Us
Analytiks has been in virtually all the corners of the African continent surveying markets for decision enabling insights be it on brand management, pricing decisions or effective ad campaigns, etc
Below is part of Analytiks team
Qualitative research (focus groups, in depth interviews) is headed by Bongi Rahube who has at least 15 years qualitative research experience; having worked in the field for such reputable organizations as Synovate SA, African Response, or Multichoice. She holds a BA degree
The quantitative survey team forms the bulk of analytiks human capital and includes Tuntufye Mwalyambwire responsible for analytiks data collection in East Africa together with Elie Moulouangou , Brian Kalimanshi , and Cynthia Chiselebwe . Tuntu as we call him has a BCom degree in Accounting from Oxford Brooks University. His latest interest in research has included competitive intelligence analysis and benchmarking. Other teams members specially dedicated to francophone Africa (West and central) include Berry Mbulay, Isabelle Kpanda and Maurille Tchitembo .
Trevor Hanekom is responsible for overseeing data processing, analysis and after care project implementation. Trevor has been working in the marketing/research industry for the past 13 years specializing among other things in brand equity research, pricing, marketing planning, etc… He holds a BCom Degree in Marketing Research from the Institute of Marketing Management.
Michael Kaninda oversee analytiks projects serving as liaison officer between client and agency. This ex lawyer holds a Postgraduate Diploma in Business Management from Oxford Brooks University and has been responsible for analytiks’ project management for the past 4 years.
The above team is scattered on the continent that it literally crisscrosses all year around.
|
|
Business / marketing intelligence: providing balanced intelligence programs that deliver return on investment as we organize raw data into knowledge; turn it into intelligence that empowers clients enabling them to take strategic actions with confidence.
With a team of experienced human capital, we understand clients business challenge, apply the right technical capability that address those specific business challenges accompanied by recommendations that action change.
|
|