The Value We Add

 Full complement of research expertise in project design and management with the aim to ultimately help clients attain their business objectives.

To be the preferred supplier of marketing intelligence across the Southern Africa region and beyond; providing a quality research output based on in depth, practical insight that is action oriented.

Flexibly customize all projects embarked upon as we believe that every project is unique, thus we design, benchmark and implement business intelligence solutions to the satisfaction of individual customers’ needs.

Our Services

Qualitative research:

in depth interviews,
focus groups,
motivation research

Quantitative research:

we need some critical, unbiased data: fieldwork management, data processing

to what extent our customers/ markets can be approached differently: segmentation research

where is our industry heading from here: usage and attitudes research

is our new product/service worth launching; are our products well received on the market: new products / post evaluation research.

will our next/last ad campaign be /was successful: advertising research (pre or posttest)

is our pricing in tune with market’s expectation: pricing research, conjoint analysis

is there any distribution opportunity/threat we need to be aware of: retail audit

is performance/perception towards our brand enhancing our overall performance: brand equity research

to what extent are our/competitors' customers satisfied with our/competitors' services/performance, how many are loyal or defecting and why: customer satisfaction/retention research

Competitive intelligence:

Competitor profile
Benchmarking
Scenario analysis
Analytiks

Business / marketing intelligence: providing balanced intelligence programs that deliver return on investment as we organize raw data into knowledge; turn it into intelligence that empowers clients enabling them to take strategic actions with confidence.


With a team of experienced human capital, we understand clients business challenge, apply the right technical capability that address those specific business challenges accompanied by recommendations that action change.